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Case study

From LinkedIn to Cannes: Nearly 1M Views That Built Industry Recognition

Client

HYPERVSN – a pioneer in 3D holographic display technology, creating high-definition holograms for advertising, retail, events, and entertainment.

Description

HYPERVSN's technology is impossible to ignore in person — but reaching the retail directors, CMOs, and brand experience agencies who needed to see it was the challenge. Our agency launched a quarterly LinkedIn influencer subscription, putting HYPERVSN in front of exactly those decision-makers through trusted voices in retail, visual merchandising, and immersive brand experience.

Achieved results

975,000+
impressions

across 25+ partnership posts over four quarters 

CPM well below the LinkedIn paid ads benchmark

— hitting a record low of £0.60 during Q3's viral breakout, compared to £25+ for LinkedIn paid ads

24,500+ engagements

from decision-makers at JCDecaux (the world's #1 outdoor advertising company), L'Oréal, SWAROVSKI, CHANEL, Louis Vuitton, Mondelēz International, Philip Morris International, and McCann Worldgroup

Primary audiences

concentrated in London, New York, Paris, Los Angeles, and Amsterdam – HYPERVSN's core target markets

The Cannes Lions Moment

After the LinkedIn programme gained momentum, HYPERVSN's founder attended Cannes Lions – and discovered something had fundamentally changed. Industry peers, brand directors, and agency leads already knew who they were.

"Before and after the LinkedIn takeover, our company was on a totally different level. At Cannes, everyone already knew us. The influencers pushed us to post more."

HYPERVSN Founder, Kiryl Chykeyuk

What the Industry Said

Thomas Rapley

Group Director, RapportWW (OOH Agency)

"Looks like a really clean installation. Will def check out."

Aphra Kennedy Fletcher

Founder, PENCE & MODEM STUDIOS

"The line between digital and physical is blurring, and it's exciting to see how brands are merging both worlds."

Richard Hall

Founder & CEO, GRAND HOUSE

"I was waiting for this post from you — Epic guys! It can't get more immersive than this."