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Case study

Top Industry Speaker Scouting for Semrush

Client

Semrush – global online marketing platform

Description

Spotlight by Semrush was a one-day conference held on October 30, 2024, in Amsterdam. Initial goals: 500 attendees and 30 - 40 expert speakers, with strong emphasis on actionable insights and international relevance.

What We Delivered

Confirmed 70+ top-tier speakers from companies such as Google, YouTube, Synthesia, Tony's Chocolonely, LinkedIn, Bumble, Picsart and more. 

Secured strong thematic diversity: SEO, AI, global brand strategy, creative campaigns, B2B growth, and AI in marketing.

Handled speaker communication and initial onboarding

Achieved results

900+ attendees

from 30+ countries (target: 500) 

100% 
capacity

across all main sessions

80%+

of attendees reported gaining immediately applicable insights

Early-bird tickets for Spotlight 2025 sold out within weeks

Strong post-event feedback on content quality and speaker credibility